Dritë Studio · Tirana
Cinematic AI films,directed by people.
A boutique creative studio for brand films, video ads, campaigns and original characters. AI is the production engine. Direction is the difference.
Showreel cut from the four films below
Selected work
Four films.One way of seeing.
Each film is directed from idea to final frame: story, atmosphere, rhythm, sound and finish.
Original AI Short Film
LULET E BARDHA
An AI short film about grief, inherited memory, and the fragile act of carrying hope into the future.
Watch film
Competition Concept Spot
Audi
A cinematic AI concept spot created for Audi Albania's national competition.
Watch film
Longevity Film
The Architecture of Time
A cinematic longevity film moving from pre-dawn fatigue into amber regeneration.
Watch film
Original IP
I'll Be Waiting
A cinematic brand film introducing Dritë's first AI-native character world.
Watch filmOriginal IP
Meet Elia.A character built to last.
Elia is Dritë's original Albanian character: 27, a video editor in Tirana, living in a story world called Tirana Neon Noir. Not a mascot and not a prompt experiment, but a directed character with her own look, voice and emotional tone.
The same method can build a character for your brand.
- Episodes in Phase I
- 4
- Phase in production
- II
Phase I episodes
Services
Four waysto work together.
Websites
For brands that need to look clear, premium and trustworthy online.
Learn moreAI visual campaigns
A consistent visual language across social, ads and launches.
Learn moreVideo ads and films
One strong cinematic piece for a launch, a brand moment or paid media.
Learn moreOriginal IP and characters
A recognizable character or story world, built like Elia.
Learn more
Founder & Creative Director
Theodora Ropi
I am a creative director and AI-native video producer based in Tirana, with 5+ years across brand campaigns, art direction, design and video production.
Before founding Dritë, I shaped visual systems and campaign content for brands including VaanMED, Teoren, Delta Group USA and international projects. That background taught me how to connect premium identity, marketing goals and production discipline.
At Dritë, I direct the full creative cycle: concept, story, visual language, AI generation, editing and final delivery. Every project has one clear creative direction from first idea to finished frame.
- Experience
- 5+ years
- Practice
- AI video, art direction, campaigns
- Tools
- Veo, Kling, Runway, Midjourney, Adobe
Have a filmin mind?
Tell us about the brand, the moment and the deadline. We reply with a first concept direction.